Last updated: April 2026
1. Introduction
Phoenix Wholesale & Distribution Ltd ("we", "us", "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store and protect your personal information when you use our website, visit our trade counter, or interact with our services.
We are registered in England and Wales. Our registered address is Unit4 Traynor Way, Whitehouse Business Park, Peterlee, SR8 2RU.
2. Information We Collect
We may collect the following types of personal information:
- Name, company name, job title
- Contact details including email address, phone number, and postal address
- Payment and billing information for trade account customers
- Order history and product preferences
- Website usage data including IP address, browser type, and pages visited
- Information provided when you contact us or complete forms on our website
3. How We Use Your Information
We use your personal data to:
- Process and fulfil your orders
- Manage your trade account
- Provide customer service and support
- Send relevant product information and promotions (with your consent)
- Improve our website and services
- Comply with legal and regulatory obligations
4. Legal Basis for Processing
We process your personal data on the following legal bases:
- Contract: Where processing is necessary to fulfil our contractual obligations to you
- Legitimate Interest: Where processing is necessary for our legitimate business interests
- Consent: Where you have given us explicit consent (e.g., marketing communications)
- Legal Obligation: Where processing is required by law
5. Data Sharing
We do not sell your personal data to third parties. We may share your data with:
- Delivery partners to fulfil your orders
- Payment processors for secure transaction handling
- IT service providers who help maintain our systems
- Legal and regulatory authorities where required by law
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable laws and regulations. Trade account data is retained for the duration of the account relationship plus six years.
7. Your Rights
Under data protection law, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (in certain circumstances)
- Object to or restrict processing of your data
- Data portability
- Withdraw consent at any time
8. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted data transmission, secure servers, and access controls.
9. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:
- Email: enquiries@phoenixew.co.uk
- Phone: 0191 412 0890
- Post: Phoenix Wholesale & Distribution Ltd, Unit4 Traynor Way, Whitehouse Business Park, Peterlee, SR8 2RU
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
